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Of course you have customers—every business does. This is why every business needs Customer Relationship Management (CRM) solutions. At its core, CRM involves three basic steps: finding and developing customer relationships, keeping customers happy, and growing these relationships to enhance your business profitability. It's one thing to identify a loyal customer; it's another to cultivate that loyalty. To do this, you have to know your customers. Knowledge is power, and CRM delivers.
From centralising customer information and correspondence across your organization to identifying new avenues of business growth to capturing proven workflows, CRM has features and components that can help your business become more responsive to your customer’s needs. CRM products help organizations of all sizes, within all industries, to build more fruitful, productive relationships with current customers, and forge relationships with new ones. Microsoft has two offerings in its stable of CRM solutions, Dynamics CRM 4.0 and Business Contact Manager (BCM). |
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Microsoft Dynamics™ CRM encompasses all the best practices of CRM, with all the flexibility, familiarity, and functionality you’d expect from Microsoft. It’s a CRM solution that works the way you do, the way your business does, and the way technology should.
There are effectively five different areas within Microsoft Dynamics CRM that business can utilise to help them manage their customer relationships better:-
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CRM for Sales: fuels sales representative productivity and results. |
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CRM for Marketing: helps transform information into knowledge to optimize your marketing mix. |
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CRM Customer Service: helps your team transform customer interactions into meaningful customer relationships. |
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CRM Analytics: helps you use your business’ information to make better decisions. |
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CRM Workflow: helps automate repetitive work tasks and streamline business processes. |
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| ERS has worked with many different organisations to customise and deploy Microsoft Dynamics CRM 3.0/4.0. We were one of the first partners in Ireland to adopt Dynamics CRM as a development platform and as a result our development team has unrivalled experience in analysing business needs and delivering proven solutions. Many references can be provided on request from our list of satisfied customers. |
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